Change of view and irony.
Commissioned by Clear Channel, I designed a poster that deals with energy. Most people associate energy with physics and light. However, I knew from the beginning that I wanted to address the mental energy of people. The hidden energy.
"Stop trying, you can’t be perfect". The font as well as the structure of the colors in the background were designed analogously. The message of my poster is that you can’t be perfect. From far away you can only see the statement You can’t. You can’t. This meant to have a negative impact on the viewer. However, the closer the person gets to the poster, the more the message changes. Stop trying to be perfect! Thus, I depicted that life always has different perspectives.
Martin Woodtli
Martin Infanger
Felix Pfäffli
Poster design
Size in cm: 89.5 x 128
Client: Clear Channel
year: 2022
year of study: 2